THE MARKETING GARDINER
Jackie Gardiner is a freelance marketing manager based on the outskirts of West London. She has worked in marketing for over twenty years.
Going freelance was a natural choice for Jackie after being made redundant during the recession. She decided to utilise her experience in customer relationship management, lead generation, business development and customer loyalty for the benefit of the many small business start ups who rose out of the ashes of the credit crunch.
Lots of people misunderstand what email marketing is all about. Jackie has made it her mission to help potential clients see the value beyond writing a monthly newsletter. It’s not just about communicating with customers on a regular basis, it is also about actively promoting goods or services too.
Newsletters are a classic example of a poorly planned email campaign. Often text heavy, with low open and click through rates, these emails are quickly consigned to the bin. Jackie knows how optimised emails, compelling subject lines, engaging content and consistent marketing can steadily increase sales and encourage repeat business. Jackie has helped businesses increase revenue, retain authentic customers and attract similar new customers.
For Jackie a well maintained and managed email list is a gold mine for every business.